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Interactive Collateral Management is a methodology for organizations to distribute and analyze the performance of the entire portfolio of collateral from marketing and communications. It involves usage of technology to distribute digital equivalents of various types of collateral and documents, which primarily are distributed online and managed through SaaS solutions. The overall goal is to ensure increased readership while giving the sender of the communications more insight into reader details and usage of the collateral for continuous optimization. ==History== Since the mid ‘00s, a rising number of consumer-oriented websites have trended towards more user-friendly experiences. A key feature has been to replace PDF versions of product catalogs, flyers, brochures or similar publications in order to reduce load time and ensure higher exposure of the offered products or services. In many cases, the PDF has been replaced with live flash versions of the soft copy that is created from the PDF version. The most recognizable feature preserved by all vendors is the page-turn effect that ensures magazine-like navigation, where readers flip through the digital issue. This way of navigating encourages higher usability, and ultimately, more pages are read. (Collateral Management ) was introduced by Zmags in 2009 and is a practice-based approach derived from the page flip technology. Other vendors such as BlueToad and PageSuite have supported the movement by offering ICM-like versions of their software. ICM is especially gaining impact in marketing and communications departments among medium-sized companies and upwards, where the concept of providing a holistic view of the entire portfolio of collateral is more valuable, due to a higher need for targeted communications. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Interactive collateral management」の詳細全文を読む スポンサード リンク
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